Aaron Murdock

Aaron Murdock

Product Leader, AI + Digital Health

I'm Aaron, a product leader who builds consumer digital health products that change behavior and move clinical outcomes. Right now I'm most interested in what AI can actually do for patients, which is why I build the prototypes instead of just writing specs about them.

Portrait of Aaron Murdock

Some fun projects I have worked on

02

Gestational Diabetes App

Try the prototype ↗

Product walkthrough

{{ slide.alt }}
{{ slide.boxLabel }}

{{ activeCaption }}

Problem

Gestational diabetes is managed almost entirely by the patient, and the instruction is essentially “keep your numbers down.” But the feedback loop is broken. She eats, and the consequence shows up two hours later as a number with no label on it. Without knowing which meal caused which spike, she’s running the same experiment over and over without ever seeing the result.

Solution

An app powered by a continuous glucose monitoring device that closes that loop automatically. It correlates every logged meal with the glucose readings inside the American Diabetes Association's 2-hour post-meal window, so each meal comes back with its own answer instead of a number floating free. It flags what’s out of range, and when glucose climbs past 140 with no meal on record, it asks her what she ate rather than letting the data point go unexplained. Everything rolls up into a report she can hand to her care team.

Role

Personal passion project. Concept, product design, and the working prototype.

03

Group Therapy Platform

Try the prototype ↗

Product walkthrough

{{ slide.alt }}
{{ slide.boxLabel }}

{{ activeCaption }}

Problem

For gambling addiction, group CBT performs at least as well as individual therapy. It’s also cheaper to deliver and expands a clinician’s reach. Yet no specialized telehealth network offers it as a real, insurance-billed modality, so patients get 1:1 care by default. The barrier isn’t clinical, it’s operational: group sessions are harder to enroll, harder to keep attended, and harder to bill cleanly than a one-on-one appointment.

Solution

A platform that removes each of those operational barriers. Therapists refer patients into group care and patients self-enroll through a single flow that handles consent and insurance together. Sessions run as HIPAA-compliant multi-party video with roster management, automated attendance tracking, privacy controls, and safety escalation built in. Every session generates a claim-ready record, so the modality that already works clinically becomes one a network can actually run and bill.

Role

Case study for a Founding PM interview. Owned the market framing, the phased rollout recommendation, and the MVP scope. Presented to the CEO, VP of Clinical, and engineering.

04

Tennis Coach App

Try the prototype ↗

Product walkthrough

{{ slide.alt }}
{{ slide.boxLabel }}

{{ activeCaption }}

Problem

Getting to 4.0 rewards fixing obvious technical flaws. Getting past it doesn’t. At that level the gap is strategic and physical, not mechanical, and it’s specific to how you actually lose points. But coaching content is generic by nature, and a weekly lesson can’t see the match you played Saturday. So players drill what they’re already good at and plateau for years.

Solution

An app with an AI chat-based coach that starts where the plateau actually lives: your last match. It debriefs how the match went, then turns that into two things — what to do differently strategically in your next match, and the specific drills and conditioning to work on in the days between. The plan changes as your game does, because it’s built from your matches instead of a generic curriculum.

Role

Personal project, solo build.

01

Pregnancy Management Platform

Try the prototype ↗

Product walkthrough

{{ slide.alt }}
{{ slide.boxLabel }}

{{ activeCaption }}

Problem

The U.S. pregnancy care model has barely changed since the 1930s: a fixed schedule of in-person visits, with long stretches of no visibility in between. Meanwhile providers are absorbing more administrative work, more payer red tape, and more patients, which leaves less actual time with each one. The result is a care model built for a world that no longer exists, run by teams who have less time than ever to work it.

Solution

A platform that keeps a care team connected to pregnant patients between visits. Patients receive integrated remote monitoring devices, and their readings flow continuously to coordinators instead of surfacing only at the next appointment. A generative AI chat agent handles routine administrative tasks to help you manage your patients better within clinical guardrails, so the care team's limited time goes to the patients who need it. A CPT coding engine turns that monitored care into billable encounters without adding administrative load.

Role

Director of Product at Lōvu. 0-to-1 work across care coordination, patient engagement, and the CPT coding engine. Built this prototype as a redesign of the core platform to inform product development during the company's growth stage.

Hi, I’m Aaron.

I like product problems that are hard and actually matter. Digital health is where I’ve spent my career, building things that change behavior and move clinical outcomes, not just engagement charts.

Sales, then customer success, then Director of Product in under three years. The through-line is that I’ve never wanted to be the person who writes the spec and walks away. Product and engineering work best as one unit.

Along the way I’ve built clinical assessment tools and owned EHR integrations (HL7/FHIR across Epic and athenahealth) which is where I learned how much of a health product lives in the data plumbing, consent, and billing paths nobody demos.

AI is the part I’m most fired up about right now. Everything on this site I built myself, because I’d rather prototype the idea than argue about it in a doc.

Outside of work I’m on a tennis court most weeks, a dedicated father (to my animal children), learning guitar badly, playing video games, hiking, and taking my Jeep somewhere it doesn’t belong. Also planning a wedding, which turns out to be a roadmap with a very fixed deadline.

Tabby cat lounging on a wall-mounted cat shelf
Aaron and his fiancée on a hill country road
Grey longhaired cat stretched out on a chair
Aaron and his fiancée at sunset by the ocean
Blue-eyed cat sitting in a sunny window

Based in Austin, TX. Always up for a conversation about AI in health — say hello.

Resume & contact

Open to product roles in AI, consumer products, and digital health products. The fastest way to reach me is email.

↓ Download resume (PDF)
{{ zoomImg }}